GOL Linhas Aéreas is a Brazilian airline, whose purpose is to be the first for everyone and leave, in each interaction with people, the perception of a simple, human and intelligent brand. To be in tune with this objective, its visual identity needed to communicate more consistency and elasticity, approaching the frequent flyer public that corresponds to a good part of the company's revenues.
The logo and other brand elements have been optimized to perform across various platforms and scales, from the small-space digital world to environmental installations.
The new brand elements have brought more elasticity to the identity. Thus, GOL can communicate both retail parts, with strong colors and titles as well as premium parts and their sophisticated details, maintaining brand consistency with the use of the same elements.