“I want an icon!”, said Dr. Alberto Saraiva, founder and CEO of Habib's at the beginning of the project. And what a project! Imagine working with the largest Brazilian fast-food chain, founded in 1988 and with more than four hundred stores spread across the country? This dream happened, and it was great!
The main challenge was: how to bring a traditional food retail brand into the context of today, digitalization and generation Z? The answer was in Dr. Alberto's question, asked at the beginning of the project: we created an icon! A new and contemporary Habib’s, with a new mindset and a unique attitude. More than a food brand, a lifestyle brand.