Just don't expect the expected. A car that was born looking to the future and running away from common sense. It's unlike anything that's ever been made: it's designed to escape what's expected in the auto industry.
The project was challenging, as it was a mix between car, jeep and buggy, which did not fit into any existing category on the market. The public would also be very particular, composed of young, free and rebellious, upper class and with high potential for influence. So we created a provocative visual identity for Jay Jay that reflects its free spirit, bold, rebellious, modern and fun.