Alexandre Rizzuti

↳ Kuat

Branding, Packaging, Art Direction

For over 10 years without innovating, Kuat has lost the spotlight within The Coca-Cola Company's extensive soft drink portfolio in recent years. Therefore, faced with the challenge of repositioning the Kuat brand, FutureBrand São Paulo was convened. The briefing: to transform Kuat into a brand that connects with the plurality of the different Brazils that exist within the country. Thus, a brand with the flavor of YOUR Brazil is born.