Alexandre Rizzuti

↳ Okean

Branding, Logo, Visual Identity

Okean is a Brazilian brand of yachts that has as its differential its disruptive design that combine beauty with practicality in favor of a greater connection with nature.

Okean encourage their clients to have the freedom to live great adventures and unforgettable moments in their yachts, complete with technology and refinement. By identifying these emotional and functional benefits, we created a brand positioning and expressed it with a minimalist and sophisticated visual identity.