↳ StoneCo

StoneCo is a group of brands for entrepreneurs in Brazil. This project marks its first rebranding since its creation in 2017, symbolizing a new moment in the company by integrating its brand and product solutions to transform the dreams of Brazilian entrepreneurs into tangible results.

The new visual identity represents the group's brands in a unified way, highlighting the synergy of the product ecosystem for entrepreneurs. The central concept is a capsule that propels entrepreneurship, adapting to represent the one-stop-shop for entrepreneurs of all sizes.

This capsule concept extends to the visual universe, transforming into flexible and vibrant graphics, with 2D and 3D applications that incorporate technological, robust, and sophisticated features.