↳ C&A

C&A is reinventing itself, strengthening its connection with its audience. This rebranding stems from the need for one of Brazil's most iconic brands to renew itself without losing its essence. Following an in-depth analysis of the market, business landscape, and consumer behavior, the brand is adopting a new positioning that better reflects the needs of contemporary women.

C&A’s new positioning reflects a vibrant and contemporary visual identity that emphasizes individuality and self-expression, creating a space that mirrors its audience—where women feel empowered, confident, and authentically represented.

The new visual identity reinvents iconic elements like the logo and ampersand, incorporating holographic details that evoke a mirror, inviting consumers to see and find themselves. Sparkles, textures, and transparencies add a fresh, modern touch, capturing the essence of C&A’s collections.

In a market of patterns and tensions, the new C&A stands out with an engaging and accessible approach to current fashion. By emphasizing self-esteem, confidence, and inclusivity, the brand fosters a sense of belonging within its team while also strengthening its connection with consumers.