Kuat

For over 10 years without innovating, Kuat has lost the spotlight within The Coca-Cola Company's extensive soft drink portfolio in recent years. Therefore, faced with the challenge of repositioning the Kuat brand, FutureBrand São Paulo was convened. The briefing: to transform Kuat into a brand that connects with the plurality of the different Brazils that exist within the country. Thus, a brand with the flavor of YOUR Brazil is born.

Launch
Jun/2021

Office
FutureBrand

Awards
Brasil Design Award 2021 - Bronze

CEO • Ewerton Mokarzel
STRATEGIC DIRECTION • Daniel Alencar, Filippo Vidal
STRATEGY • Federica Botteli
PMO • Nathalia Fuzii
CREATIVE DIRECTION • Arnaldo Bastos
DESIGN • Alexandre Rizzuti, Bruno Pedroso, Raissa Machado, Wagner Silva
COPY • Luísa Borges
PHOTOGRAPHY & CAMPAIGN • Agência Gana